Overview
Privacy-focused, cookieless, GDPR-compliant web analytics. Plausible covers product, marketing, or business analytics, collecting events, modelling users, and surfacing insights.
What you get
Tools in this category capture client and server events, build user/session models, expose dashboards, funnels, retention, and cohort analyses, and (increasingly) ship AI features that surface anomalies or answer ad-hoc questions in plain English.
Where it fits in your stack
They sit alongside your app, fed by SDKs on web/mobile and server-side instrumentation. Most teams use them as the source of truth for product behaviour and pair them with marketing analytics, BI warehouses, or attribution tools depending on what they need to answer.
Who it’s for
Plausible is aimed primarily at builders looking for a focused tool in this space. When evaluating, look at data ownership, schema flexibility, query speed at your event volumes, integration breadth, privacy/cookie story, and how the pricing scales with events tracked or monthly active users.
Pricing & licensing
Analytics products typically price by tracked events or monthly users, with free starter quotas and paid tiers that unlock retention, cohorts, integrations, and longer data retention. Check Plausible’s site for current quotas and watch for the price step-changes once you grow past the free tier.